Introduction to Electronic Distribution for Hotel Management by John C. Niser PhD & Martha Coussement PhD

Introduction to Electronic Distribution for Hotel Management

By John C. Niser PhD & Martha Coussement PhD

  • Release Date: 2012-08-18
  • Genre: Professional & Technical
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Description

This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape.

Reviews

  • Informative and thought provoking

    5
    By Tincaper
    Dr. Niser and Dr. Coussement's first foray into the realm of E-Hospitality is thorough and is well laid out. Covering topic from the factors that influence reservations, to the advances in room booking, marketing, and payments. Each section has educational quizzes and micro cases to encourage in depth thought and discussion. Throughout this ebook are video clips of individuals who are in the hotel industry that serve to make each section's real world relevance more apparent. I would recommend this book for both academics looking for an educational tool. And for individuals who have an interest in hospitality management.

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