Branding by Elaine Joli

Branding

By Elaine Joli

  • Release Date: 2013-02-22
  • Genre: Business & Personal Finance
Score: 4.5
4.5
From 16 Ratings
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Description

Ever imagined your service becoming “the” name in your industry or having your product on the crest of a wave of buzz? That is what branding is all about. But how to get there? In an incredibly imaginative and easy to read novella, Elaine Joli takes you through the branding journey of an independent web designer.
In Branding you’ll learn:
The three basic elements for every brand: identity, promise and experience.
How to build a brand for your independent company.
How to make your company have a personality.
How to create a niche market.
How to identify what is important to your customers and so much more…

Reviews

  • Director

    5
    By ALop7
    Very good
  • Great read

    5
    By Corey Herron
    I had some questions of my own that we're answered before I finished this quick read.
  • Great Book

    5
    By kellycamille1081
    Excellent, short read that gives you a great starting point along with clear and easy to follow steps to brand development.
  • Easy to read

    5
    By Cicelle
    I enjoyed reading "Branding" very simple to understand not a lot of corporate jargon you see on other books. The novella type concept was entertaining.

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